As a business owner, stickers are an excellent opportunity to quickly and effectively boost your brand identity. It’s key that you play it right when deciding which sticker labels best represent your company, though – after all, you don’t want to end up with something that doesn’t accurately capture the essence of what you’re trying to say about yourself. Thankfully, we’ve got seven proven guidelines that will show you how to make sure you get the perfect sticker labelling for your brand every time! So if you think it might be time for a more consistent look in terms of sticker marketing across your products or services, read on – this blog is here specifically for people like YOU.
1. Choose A Clear And Impactful Font:
The most important thing to consider when creating custom labels is the font you’ll be using. Not only should it reflect your brand’s image, but it should also be easy to read and stand out from the crowd. Sans-serif fonts (like Helvetica or Roboto) are usually best for clarity, but if you want to make more of a statement with your label design you can also try using a script font (such as Bickham Script or Lobster). If in doubt, though, it’s always better to opt for something on the simpler side.
2. Make Sure You Have Enough Space:
When designing your sticker labels, make sure that you have enough space to include all the necessary information. This might include a logo, product name, company contact details and more depending on what your specific needs are. If you feel that there’s too much text in one place, try breaking it up into multiple lines or even using icons/visuals to supplement any complex words or phrases.
3. Utilize Color:
Using color can be a great way to liven up your die cut labels and make them more noticeable. Stick to just one or two colors (preferably ones that match your brand’s existing palette) though, as too many colors can become distracting and overwhelming. Remember – this is meant to be a representation of your company, so it should still look professional.
4. Add Some Textures:
If you really want to stand out from the crowd, why not try adding some textures or patterns to your sticker labels? By doing this, it will give them a unique feel, making them more eye-catching and memorable to potential customers. You could even have some fun with different shapes and sizes – just make sure that the overall design still looks visually appealing, and isn’t too busy.
5. Make It Durable:
When you’re thinking about sticker labels for your business, it’s important to remember that they’ll be exposed to different environments and weather conditions. That’s why you should always try to use materials that are waterproof and heat-resistant so they don’t fade or peel off. Also, make sure that you use a quality adhesive – the last thing you want is for your labels to start peeling off!
6. Have Fun With It:
The most important rule when it comes to designing sticker labels? Don’t be afraid to have a bit of fun with it! Whether it’s incorporating a bit of humor, using clever puns, or just playing with the overall design – it’s okay to let your creativity run wild. As long as you’re still keeping within the confines of your brand identity and message, then feel free to experiment and explore different ideas until you find one that resonates with your customers.
Creating unique and eye-catching labels doesn’t have to be a daunting task. By following the tips listed above, you can unleash your creativity and design labels that will resonate with your customers. With a little bit of effort, you can create labels that are sure to capture the attention of customers and stand out from the crowd! So what are you waiting for? Start designing your next batch of labels today!